Trustworthiness
Too many bad reviews are a sign of low quality — which decreases your trustworthiness. Address complaints before you end up with too much negativity attached to your brand.
Ways to promote trustworthiness:
- Have Contact, T&Cs, & Privacy Policy pages that are easily accessible.
- Associate the website with a physical location — office/store address.
- Have a secure web domain.
- Have clear refunds & returns policies.
- Include comprehensive specifications of products & relevant safety advice.
- If you’re sharing knowledge, have an author bio included & cite external sources.
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
Following E-A-T as a framework when working on your business’s digital marketing means you’re taking a holistic approach to SEO & content marketing. Covering these three pillars is a smart thing to do, particularly if you want to rank pages on Google for the best search terms in your industry.
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