If you want to get paid, you want to be the best at whatever you do. It can be niche. For example, Oprah gets paid for being Oprah. Keep changing what you do until you can use your specific knowledge, skillset, position, capabilities and interests to be number one.
Don't compete because you will compete over things that are not worth it. Instead, be authentic. Specialise in being you. Nobody can compete with you when you build or market things that's an extension of who you are and where you can find a product-market fit.
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