4. Customer obsession not competitor obsession.

When in doubt, move forward, imagine yourselves at 80 and ask, will I regret not doing this? 

🔴If yes, then do. Else, delete.

When buying a company or hiring talent, ask, does it have a strong mission.

👉That’s ‘missionary’. Else, its mercenary. 

✅In investing, ‘missionary’ is long term. Mercenary is ‘trading’, always trying to flip.

- the worst/best decision you’ve ever made?

- the consequences of it?

- all the possible perspective you had?

Go to an upper level of decision making and make you mind to be on auto pilot mode.

Focus on free cash flow.

Cash flow is reality.

🟠Negative reviews may cost you in the short-term but helps customer make better decision, ultimately pays off. The villain needs to be seen.

‼️When I pitch, I try to follow this. Like an elevator pitch. Like a story.

One door decisions – binary outcome, you can’t change them; take all the time. 

Two-door decisions – you can course-correct; don’t take too much time.

✅Listen to your heart.

I listen to my gut. Don’t always listen to the inner critic, the inner Amrish Puri. It is okay.

❌Don’t focus on what will change. focus on what won’t change in the next ten years. That’s a great business to be in.