Sales Rep use it as opportunity to sell
- Salesrep employ a version of the Socratic method, not telling customers what to think but instead helping them create a framework within which to make their own decisions.
- The aim is to support customers regardless of the outcome. When the buyer’s direction aligns with the supplier’s capabilities, the reps make that abundantly clear; conversely, they bow out early and direct their attention elsewhere when alignment proves elusive. Above all else, they help customers make sense of the information they’ve encountered to make confident purchase decisions. Their approach is a form of sensemaking
13
117 reads
The idea is part of this collection:
Learn more about marketingandsales with this collection
Effective communication
Persuasion techniques
Closing a sale
Related collections
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates