3. What sensemaking sellers do differently? - Deepstash

3. What sensemaking sellers do differently?

  1. Collaborating on customer learning. A sensemaking rep ensures that the conclusions customers reach are their own. The goal is to Socratically guide buyers on a learning journey, not tell them what to do. Sensemaking reps often encourage customers to independently verify seller provided information and give them an easy way to do so. They offer a framework for learning that makes customers feel in control; that confidence increases the chances that buyers will make a decision rather than delay or stand pat

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How to Sell Anything

Learn more about marketingandsales with this collection

Effective communication

Persuasion techniques

Closing a sale

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