More data = less value
Our agency is a big believer in data. We track website metrics, social media metrics, email marketing metrics, and pull in great tools like heatmaps to take things even further. However, a problem that can quickly arise is having too much data. It’s easy to build a giant report that shows everything, but the result of that is often that the key metrics get buried.
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Our dashboards work well, but really any method that you use to take lots of data and break it down is an excellent way to provide more value to those you serve.
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