More data = less value - Deepstash
Coffee Culture

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The role of coffee in social interactions

Different types of coffee and their preparation

The impact of coffee on society and economy

Coffee Culture

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More data = less value

More data = less value

Our agency is a big believer in data. We track website metrics, social media metrics, email marketing metrics, and pull in great tools like heatmaps to take things even further. However, a problem that can quickly arise is having too much data. It’s easy to build a giant report that shows everything, but the result of that is often that the key metrics get buried.

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The biggest offenders tend to be digital marketing agencies and SEO agencies that send 100-page reports to their clients. It’s always a big red flag. Usually means it was outsourced by someone who doesn’t know what they are doing.

Experts know how to make things easy to understand, not harder.

JAKE ALBION

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If I had more time, I would have written a shorter letter

BLAISE PASCAL

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CURATOR'S NOTE

Our dashboards work well, but really any method that you use to take lots of data and break it down is an excellent way to provide more value to those you serve.

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