The GLAD Rule - A
[A]ct, and push for [A]ction.
Be performative - but only as far as it supports your main point.
While numbers vary, experts have noted that 60-80% of communication comes from body language, so leverage that with gestures that emphasize your key point. Don't flail, though - that’s merely distracting.
Also, be sure you close your presentation with a call to action. What can your audience do now that they have this new information?
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We (should) have meetings to make a decision, not to decide on the question.
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The GLAD Rule - D
[D]eliver details in the middle, the thesis at the beginning and end.
If you start with the nitty-gritty, you’ll lose your audience. Grab your audience with a hook (like a story or a compelling statistic), then share your main thesis. What is your point and why...
The GLAD Rule - L
[L]ead with “you.”
Believe it or not, your presentation is not about you - it’s about your captive audience. So give them what they want. Talk about their needs and pain points. Be clear about solutions that affect them. And use “you”...
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