A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.
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We often tell ourselves a story while ignoring the truth. Reasons we do this is:
Just because something feels good doesnโt mean it is good. Just because something feels bad doesnโt mean it is bad. Emotions are merely signposts, suggestions that our neurobiology gives us, not commandments. Therefore, we shouldnโt always trust our own emotions. In fact, I believe we should make...
We have a tendency to confirm what we already believe.
Because of this, we only focus on finding confirming evidences, even though seeking evidences that will say otherwise is equally important.
This is dangerous for us, especially if what we believe is not a factual truth.
If w...
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