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How to manage digital distractions
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Find one thing you want your audience to remember. It should cater to the needs of your audience.
The one-liner should be solving a specific problem. It should be easy to remember. For instance, in 2008, the MacBook Air was described as “the world’s thinnest notebook.”
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Specific knowledge cannot be taught, but it can be learned. It’s about what makes you special. Like the things you were effortlessly doing that made people notice you. No one can compete with you on being you. Specific knowledge is found by pursuing your genuine curiosity and pas...
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