Ideas from books, articles & podcasts.
Find one thing you want your audience to remember. It should cater to the needs of your audience.
The one-liner should be solving a specific problem. It should be easy to remember. For instance, in 2008, the MacBook Air was described as “the world’s thinnest notebook.”
MORE IDEAS FROM THE SAME ARTICLE
A winning pitch starts with a winning logline: one or two sentences that explain what your idea is about. Loglines attract attention.
A logline should be easy to say and easy to remember. For instance, Sergey Brin and Larry Page told capital investor Michael Moritz: “Google organizes the world’s information and makes it universally accessible." The pitch was clear and had a sense of purpose.
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