Identify one thing
Find one thing you want your audience to remember. It should cater to the needs of your audience.
The one-liner should be solving a specific problem. It should be easy to remember. For instance, in 2008, the MacBook Air was described as “the world’s thinnest notebook.”
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The “One Thing” They Should Understand
If something is too complicated, people are most likely to be confused by it, or worse, forget about it.
Ask yourself:
- If my audience will only remember one thing about my explanation, what is that “one thing?”
- And, why should my audi...
The "One Thing" To Remember
To have a better chance of making complex information memorable, ask yourself these 2 questions:
- If my audience will only remember one thing about my explanation, what is that "one thing?"
- And, why should my audience care about this "one thing?"
Keep it short
A logline should be easy to say and easy to remember. For instance, Sergey Brin and Larry Page told capital investor Michael Moritz: “Google organizes the world’s information and makes it universally accessible." The pitch was clear and had a sense of purpose.
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