Learn more about communication with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Identify one thing
Find one thing you want your audience to remember. It should cater to the needs of your audience.
The one-liner should be solving a specific problem. It should be easy to remember. For instance, in 2008, the MacBook Air was described as “the world’s thinnest notebook.”
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A winning pitch
A winning pitch starts with a winning logline: one or two sentences that explain what your idea is about. Loglines attract attention.
To influence the people who can turn your idea into reality, you need to deliver the pitch in an exciting way that is easy to understand.
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Keep it short
A logline should be easy to say and easy to remember. For instance, Sergey Brin and Larry Page told capital investor Michael Moritz: “Google organizes the world’s information and makes it universally accessible." The pitch was clear and had a sense of purpose.
Cha...
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Be on the same page
Every person who speaks on behalf of your company or sells your product should deliver the same logline. Consistent loglines are memorable and repeatable.
If you are unable at first to communicate your pitch, be patient. Once you master the logline, it will be easy to clarify y...
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Find your elevator pitch
What is your presentation about? What does your startup or product do? What’s your idea?
When a listener doesn't understand the overall idea being presented in a pitch, they have a hard time grasping the information. It is then important to answer in a clear, conc...
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Other curated ideas on this topic:
The “One Thing” They Should Understand
If something is too complicated, people are most likely to be confused by it, or worse, forget about it.
Ask yourself:
- If my audience will only remember one thing about my explanation, what is that “one thing?”
- And, why should my audi...
The "One Thing" To Remember
To have a better chance of making complex information memorable, ask yourself these 2 questions:
- If my audience will only remember one thing about my explanation, what is that "one thing?"
- And, why should my audience care about this "one thing?"
Keep it short
A logline should be easy to say and easy to remember. For instance, Sergey Brin and Larry Page told capital investor Michael Moritz: “Google organizes the world’s information and makes it universally accessible." The pitch was clear and had a sense of purpose.
Cha...
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