Identify one thing - Deepstash

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Identify one thing

Find one thing you want your audience to remember. It should cater to the needs of your audience.

The one-liner should be solving a specific problem. It should be easy to remember. For instance, in 2008, the MacBook Air was described as “the world’s thinnest notebook.”

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A winning pitch starts with a winning logline: one or two sentences that explain what your idea is about. Loglines attract attention.

What is your presentation about? 

A logline should be easy to say and easy to remember. For instance, Sergey Brin and Larry Page told capital investor Michael Moritz: “Google organizes the world’s information and makes it universally accessible." The pitch was clear and had a sense of purpose.

Every person who speaks on behalf of your company or sells your product should deliver the same logline. Consistent loglines are memorable and repeatable.

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