We are all irrational human-beings
Above all, the most important to remember is that we all have to accept that we are irrational human beings. Almost all of the time. Even if you think you’re not. Somehow we can accept our irrationality. Or at least understand it when it is explained to us. But we keep making the same mistake. When trying to influence someone, we tend to forget they are irrational too. We so often try to convince somebody with rational arguments or facts. We love to tell someone about the benefits of our products or services or ideas.
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"Thinking, Fast and Slow" is all about how two systems — intuition and slow thinking — shape our judgment, and how we can effectively tap into both. Using principles of behavioral economics, Kahneman walks us through how to think and avoid mistakes in situations when the stakes are really high.
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