URL path
These days, Google will do its best to show the meaningful URL path (almost like a breadcrumb) instead of simply the URL of the page. This consists of:
- The domain: Domain name may impact clickthrough (if you do a particularly good job picking a snappy domain name that intrigues) & you do have full control over this part of the snippet.
- The breadcrumb or the truncated URL: You can use breadcrumb schema to force Google to use breadcrumb instead of the URL, & watch your Search Console to see if that helped clickthrough.
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Google search result pages are becoming more diverse and even interactive. How much control do writers and content creators have over how their content is represented in search? As it turns out, they do have quite a few options when it comes to optimizing their search snippets!
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Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL) (contd.)
- Use 301 redirects for web pages removed from your website to avoid "not found" pages & improve user experience.
- Inform Google about your content updates by using Google Search Console. The URL Inspection tool within Search Console allows you to submit recently updated web pages to Go...
Analyzing Heading Depths
Three-level text structure (H2, H3, & H4) is enough to break down any article (even longer ones) into meaningful pieces, & improve readability & visual appeal.
This approach is recommended by Google, which advises against condensing large blocks of text on a page without proper schema. Hea...
Include image structured data
Structured data allow you to mark up the information about the web page.
schema.org is the body that manages structured data (schema markup) that we use on the web.
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