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Structured snippets
Structured snippets are less popular than rich snippets, even though they are very common on search.
Structured snippets import tabular data to formulate a more informative search snippet.
All it takes to qualify for this type of a snippet is to create an HTML table. It is a good idea to use tables for summaries, feature comparisons, lists, etc.
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Image thumbnails
Image thumbnails are very rare on desktop. Yet on mobile devices, images show up inside most search snippets.
- Make sure there’s at least one image on your landing page.
- Compress your image to make it load faster.
- Specify the thumbnail using the meta tag.
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Mini sitelinks
Mini sitelinks are probably the most unpredictable element of a search snippet. Google may randomly pick links from navigation, tag, or category links, etc. There’s also no way to tell Google they made a poor choice.
They can be generated for just about any result out there.
Mini site...
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Title
Google used to rely on the page title to generate the title of the search snippet, but it has been rewriting that part more and more often recently.
That being said, it is still recommended to optimize your title to include keywords and entice more clicks — and hope Google will keep it inta...
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The anatomy of a standard search snippet
The anatomy of a standard search snippet
The standard Google search snippet has changed over the years, but in essence all the key elements are still there:
- The clickable title or headline of the snippet (in blue)
- The description of that page (about two lines long)
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Rich snippets for content-based pages
Rich snippets are search snippets enhanced with some additional details. Web publishers can control rich snippets by adding schema markup, so they are thus under website owners’ control.
FAQ
HowTo schema
Video schema
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URL path
These days, Google will do its best to show the meaningful URL path (almost like a breadcrumb) instead of simply the URL of the page. This consists of:
- The domain: Domain name may impact clickthrough (if you do a particularly good job picking a snappy domain name that intrigues) & yo...
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Featured snippets
Featured snippets were officially considered the #1 organic result (previously they were “position zero” — appearing before the top organic result).
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Description
Google has been generating the search snippet description for years without using the associated meta description: recent studies show that Google ignores meta descriptions in about 70% of cases.
You may still want to create meta descriptions in case Google needs some clues, but expect them...
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Dates
Dates in search snippets are important clickthrough factors.
- People may click on a search snippet with a more recent date.
- They can scroll past an older date even when the page ranks higher.
Google has clear guidelines as to how publishers can keep dates fresh:
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CURATED FROM
IDEAS CURATED BY
Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
Google search result pages are becoming more diverse and even interactive. How much control do writers and content creators have over how their content is represented in search? As it turns out, they do have quite a few options when it comes to optimizing their search snippets!
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Related collections
Other curated ideas on this topic:
Include image structured data
Structured data allow you to mark up the information about the web page.
schema.org is the body that manages structured data (schema markup) that we use on the web.
Another great resource for getting ideas on how to use structured data & add images to your search results is Google Sea...
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