Identify and recruit your thunderlizards - Deepstash
Ultimate Guide to Reducing Churn

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How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

Ultimate Guide to Reducing Churn

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Identify and recruit your thunderlizards

Most people are oblivious to communities forming around their product.

If you have a great product, you have to find self-appointed evangelists and ask them to help you. If you can't find them, you may not have a great product.

15

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Assign one person the task of building a community

Assign one person the task of building a community

A community needs an identifiable hero and inspiration from within the company.

Many employees would like to build a community, but one person needs to prioritise this task. Therefore, hire a person to be a community champion.

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172 reads

Foster discourse

Discourse or verbal exchange should be encouraged. Any company that fosters community building should participate in exchanging ideas and opinions.

Your website should provide a community forum where customers and employees can engage with one another. This will help you to...

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147 reads

Welcome criticism

Companies often feel great if their communities continue to say nice things and buy their products, but if the community says anything negative, the company will retract their community efforts.

This is not good for a long-term relationship. However, if a company welcomes or celebrates crit...

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133 reads

Give people something concrete to chew on

Give people something concrete to chew on

Your product should be "customisable," "extensible," and "malleable." Consider Adobe Photoshop. Without the company's plug-in architecture, a community might not have developed quickly.

But giving them something to chew on means your engineers did not create the perfect product. This will e...

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163 reads

Create something worth building a community around

Create something worth building a community around

If you create a great product, communities will inevitably form, with or without your help.

However, building a community around a mediocre product will be very difficult.

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247 reads

Create an open system

Create an open system

There are two requirements of an open system.

  1. The Software Development Kit (SDK) is documentation and tools to supplement and tweak a product.
  2. The Application Programming Interfaces (APIs) is information on how to access the various functions o...

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CURATED FROM

CURATED BY

juhic

Engineer for manufacturing systems

Build a community around a great product

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Identify your target market

Identify your target market

Working out who your target customers are will help you to identify the stores which are most likely to want to stock or sell your product, as well as being able to tailor promotional materials and marketing approaches for that demographic group. 

Retailers will also prefer it if th...

Identify your audience

Identify your audience

The first step is to find out who your audience is and how they like to communicate. It’s important to know what matters to your audience – their likes, dislikes, struggles, interests, goals, etc. Basically, anything that will help you connect with them on an emotional level. Make sure you know w...

Move on when the time comes

If you know you can’t solve it, or if the customer isn’t worth saving, you should probably move on. Ask yourself this question, Is this customer worth all the effort you are taking to save them? It is obvious that you cannot solve every cancellation reason?

Maybe sometimes it’s not enough t...

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