Ideas from books, articles & podcasts.
Most people are oblivious to communities forming around their product.
If you have a great product, you have to find self-appointed evangelists and ask them to help you. If you can't find them, you may not have a great product.
MORE IDEAS FROM THE SAME ARTICLE
If you create a great product, communities will inevitably form, with or without your help.
A community needs an identifiable hero and inspiration from within the company.
Companies often feel great if their communities continue to say nice things and buy their products, but if the community says anything negative, the company will retract their community efforts.
Discourse or verbal exchange should be encouraged. Any company that fosters community building should participate in exchanging ideas and opinions.
Your product should be "customisable," "extensible," and "malleable." Consider Adobe Photoshop. Without the company's plug-in architecture, a community might not have developed quickly.
created 5 ideas
❤️ Brainstash Inc.