To Shake [People Into] Decisions Don’t Stir [Gut] Reactions
We tend to overestimate the conscious mind because it’s the only one we can experience, but the unconscious mind is far more powerful. Being influential requires us to focus first and foremost on people’s gut reactions, and on making their path to a choice as easy as possible.
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Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
nextbigideaclub.com
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Insights on authentic influence, not “influencer influence”. Still, if influence is a superpower, and since we all might unconsciously be, or find ourselves, at either the giving or the receiving end of influence, it’s good to remember that where there are superpowers, there are of course superheroes, but there are also supervillains.
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