The Power Of Ease - The Customer Effort Score - Deepstash

The Power Of Ease - The Customer Effort Score

You might not be selling something, but you can still take inspiration from a little-known marketing metric for measuring ease called the Customer Effort Score, which comes down to a simple question: How easy was it?

How customers answer this question explains one-third of their willingness to buy again, increase their business with the company, or rave about it to others. The Customer Effort Score is 12% more predictive of customer loyalty than customer satisfaction.

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“An idea is something that won’t work unless you do.” - Thomas A. Edison

Insights on authentic influence, not “influencer influence”. Still, if influence is a superpower, and since we all might unconsciously be, or find ourselves, at either the giving or the receiving end of influence, it’s good to remember that where there are superpowers, there are of course superheroes, but there are also supervillains.

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