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How to adapt to different speaking situations
How to engage with an audience
How to use body language effectively
Time to Value
To create a successful product-led business, you need a quick time-to-value. New users need to have a good experience quickly.
There are the 4 types of users:
- Mission Impossible Users. Your user has low motivation & finds it hard to use your product.
- Rookie Users. Your user has high motivation but finds it incredibly difficult to use your product. Maybe they are forced to do it.
- Veteran Users. Your user has low motivation but finds it easy to use your product.
- Spoiled Users. This is the outcome to optimize for. Your user has high motivation and finds it straightforward to use your product.
39
65 reads
MORE IDEAS ON THIS
What is a Product-Led Company?
Product-Led Growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. This is in opposition to the traditional sales model. Instead of helping buyers go through a long, drawn-out sales cycle, they give the ...
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220 reads
Product-Led Growth means that every team in your business influences the product.
- Your marketing team will ask, how can our product generate a demand flywheel.
ALLAN WILLE, FOUNDER KLIPFOLIO
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149 reads
Common Product Bumpers
Common product bumpers:
- Welcome Messages
- Product Tours
- Progress Bars
- Checklists
- Onboarding
- Tooltips
- Empty States
Common conversational bumpers:
- User Onboarding
- Emails
38
87 reads
Audience: Top-Down or Bottom-Up Selling Strategy
Traditionally, SaaS products sold to executives at the top. Nowadays, the tables have turned. Products are now cheaper & can be adopted without talking to sales: Slack is a perfect example, spreading organically, starting with one user who invites a colleague, then an entire team.
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79 reads
Product Tours
Product tours are one of the most effective ways to bump users toward experiencing meaningful value in the product:
- Product tours should ask users what they’re trying to accomplish in the product.
- Product tours should cover important step(s) that set u...
36
64 reads
Red & Blue Oceans
Red-ocean companies try to outperform their rivals to grab a greater share of existing demand. As the market gets crowded, growth reduces, products become commodities, & cut-throat competition turns the bloody ocean red.
Blue-ocean companies access untappe...
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86 reads
The Two Bumpers Product Analogy
As in bowling, we need two bumpers to keep our ball out of the gutter. We can use product and conversational bumpers to guide users to a key outcome.
- Product bumpers are mission critical. They help users adopt the product within the application itself.
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68 reads
MOAT Framework to analyse market conditions
It helps you pick the right go-to-market strategy for your business:
- Market Strategy: Is your go-to-market strategy dominant, disruptive, or differentiated?
- Ocean Conditions: Are you in a red- or blue-ocean business?
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135 reads
Market Strategy: Freemium, Trial or Demo
Depending on your strategy you can find yourself in one of the 4 categories, which impact your go-to market:
- Dominant strategy: the best solution for the lowest price? Freemium works amazingly well here, but the size of the market needs to be really BIG.
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101 reads
CURATED FROM
CURATED BY
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
A decent introduction to the strategy of product-led growth.
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