How to avoid the Boomerang Effect - Deepstash

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How to avoid the Boomerang Effect

  • Understand what you are asking: this means understanding your message from the perspective of the audience. And then, it’s creating a targeted and effective message based on that understanding.
  • Soften your delivery when the content is tough: If the content is already tough, the delivery needs to be softer.
  •  Don’t oversell or overcommunicate. You might think that more communication, more messages, a longer presentation will help you persuade the audience and assure our intended response. Research shows that’s not the case.

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We can all be better communicators and presenters and humans when we remember:

The boomerang effect happens when you deliver a message hoping to produce a certain response or reaction, but the reaction turns out to be the opposite of what you had hoped it would be.

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