How to avoid the Boomerang Effect
- Understand what you are asking: this means understanding your message from the perspective of the audience. And then, it’s creating a targeted and effective message based on that understanding.
- Soften your delivery when the content is tough: If the content is already tough, the delivery needs to be softer.
- Don’t oversell or overcommunicate. You might think that more communication, more messages, a longer presentation will help you persuade the audience and assure our intended response. Research shows that’s not the case.
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