Identify the superconnectors
Your network structure is as important to spread ideas as the content.
Superconnectors are the influencers, policymakers and people who are known throughout history. Their status as superconnectors is one reason why they remain famous.
If you learn to recognise superconnectors, you can use their connections to your advantage. For example, if a superconnector shares your product or name, it will spread through their connections.
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