Augmented Reality (contd.)
In-store experiences can benefit from the metaverse. Since augmented reality is an overlay on the real-life environment, you can use it in stores to share in-depth information, display additional features and use cases, etc. Think of it as a parallel marketing experience.
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers. How can they use the metaverse to their advantage so they aren’t stuck in the dark ages?
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Entering The Virtual World
The Metaverse could be experienced in three stages.
- A head-mounted display and two hand controllers. VR today only influences sight, hearing, and a limited form of touch.
- Haptic bodysuits and omnidirectional treadmills or shoes could allow the body to feel and move around a ...
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