Ideas from books, articles & podcasts.
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Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers. How can they use the metaverse to their advantage so they aren’t stuck in the dark ages?
The metaverse is “an expansive network of persistent, real-time rendered 3D worlds and simulations.”
The metaverse is a currently hypothetical version of the internet that supports online 3-D virtual environments. This is done through personal computing (Second Life game), VR & AR headset...
An NFT, or non-fungible token, is anything digital that cannot be replaced as it doesn’t have a tangible value. The most common forms of NFT today are digital art like animations. However, within the metaverse, an NFT can become so much more.
With the increase in virtual avatars, the deman...
If you haven’t considered how the metaverse will impact marketing, then you’re already behind the curve. The metaverse isn’t an “if” but a “when.” That is, it’s an inevitability. The metaverse will impact marketing in many ways, some of which you can begin to implement now.
From product development to the sale of existing products or services, virtual reality enables you to bring your customers into the fold. They can play an active role in all stages of the process. Who says “no” to free product research?
Even more, many customers will seek out such opportun...
Unlike virtual reality which takes over your vision, augmented reality just adds elements to it. Think of “smart glasses” or the popular AR games. These devices take note of your surrounding environment & then enhance it by adding images, animations, or data over the top of it.
From trying ...
In-store experiences can benefit from the metaverse. Since augmented reality is an overlay on the real-life environment, you can use it in stores to share in-depth information, display additional features and use cases, etc. Think of it as a parallel marketing experience.
As the metaverse grows, so too will branding and advertising opportunities. Including virtual message boards, billboards, merchandise, and even the virtual clothing avatars wear.
NFTs will play a big role, too. With the ability to personalize avatars and spaces like “homes” and storefronts,...
Whether it’s products or services you’re selling, a virtual popup gives you the opportunity to share your brand on a larger scale.
It is a chance to network, advertise, & sell your products & services. While popups in a physical location may limit attendance, a virtual popup helps you to r...
With so many live streaming & pre-recorded video platforms, virtual training & classes are already a big part of the corporate world. While many virtual trainings & classes will likely continue in their current form, metaverse creates a space for them to expand.
In this post-COVID world, it’s easy to imagine the continued need for virtual meeting spaces. From family get-togethers to concerts to non-profit galas, the metaverse has no limits on who you can meet up with and when.
With events like this becoming more popular, especially with Generations...
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Some ideas and concepts from the course of The Productivity Equation from Mike and Matty.
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All about Crypto Wallets
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