The Reality You Cannot See

When you look at the world through your One Big Idea lens, you see opportunities others are blind to. In that way, it is just like the Electromagnetic Light Spectrum. There are light waves flying all around us — radio, microwave, infrared, visible, ultraviolet, X-Ray, and Gamma-Ray. But humans can only see visible light.

Study a panoramic idea for long enough and you’ll start to see its effects everywhere. People with intimate knowledge of One Big Idea monopolize a narrow band of the light spectrum, which gives them access to ideas and opportunities regular people miss.