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We should look for a panoramic framework to interpret the world through

PERELL

One Big Idea

One Big Idea

perell.com

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Consuming as many books as possible has become a competitive sport for knowledge workers who want to show off their intellectual curiosity. To do so, they race through books like they’re collecting mushrooms in Super Mario Kart.

This modern reading habit stems from deep-rooted cultural in...

Charlie Munger

Take a simple idea and take it seriously

Rich Barton’s Big Idea: Power to the People

Barton has founded three billion-dollar companies: Expedia, Zillow, and Glassdoor. 

On the surface, these three companies look different. But they are mirror images of each other. All of them attacked a big opaque market, such as travel, real estate, and corporate recruiting. They used ...

Richard Mosse’s Big Idea: Photograph the Invisible

In Incoming exhibit Richard captured the experience of refugees from North Africa and the Middle East using military-grade thermal detection cameras. Instead of capturing visible light, it detects body heat, which the human eye cannot see. 

Mosse represented his subjects in unfamil...

The Reality You Cannot See

When you look at the world through your One Big Idea lens, you see opportunities others are blind to. In that way, it is just like the Electromagnetic Light Spectrum. There are light waves flying all around us — radio, microwave, infrared, visible, ultraviolet, X-Ray, and Gamma-Ray. But humans ca...

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The more you learn, the easier it is to learn. Pick the right projects, and you’ll develop a personal network effect, where each new skill increases the value of skills you already have.

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