Value metric: the unit of consumption by which your users get value.
Pricing metric: the unit of consumption that your buyers pay for.
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"Yeah, I'm a thrill seeker, but crikey, education's the most important thing. " ~ Steve Irwin
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If your costs scale with usage then usage based pricing aligns your costs with your customers' spend. This prevents very large customers from being your worst customers, by generating lots of revenue, but costing you money because the account is gross-margin negative.
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