The Three Pricing Strategies - Deepstash
The Three Pricing Strategies

The Three Pricing Strategies

Grow: Setting a low price, leaving most of the value in the hands of your customers, shutting off margin from your competitors.

Skim: Initially setting a relatively high price to reinforce your value and capture the profit you need to invest in more innovation.

Follow: Setting price based on your largest competitor or a dominant input so that you track changing market conditions.

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