Pricing Strategies for Startups - Deepstash

Pricing Strategies for Startups

  • Adopt a grow pricing strategy when market share (first mover advantage) is the most important thing about your market. Keep in mind you will need to raise a lot of money to win.
  • Adopt a skim or premium strategy when you have a compelling value differentiation and have identified a well-defined and relatively small market entry segment.
  • Adopt a market following strategy when there is a dominant incumbent that you are going to be compared to, or if there is some input that determines the value of your offer.

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