Early Adoptors - Deepstash

Early Adoptors

Early Adopters buy because the solution gives them a competitive advantage. They expect to pay a premium and are not persuaded by discounts. In the Bowling Alley, people are buying because their peers are buying. This is a critical phase as it is when the market gets framed and anchor prices are set. Be very careful about using a grow strategy here (low prices) as you can do long term damage.

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jenna_wow

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