Pricing Strategy Checklist
- I have aligned pricing goals with the overall strategy.
- I have a focused target segment.
- I understand what factors determine profit and loss in my target segment.
- I understand the pricing metrics used by the alternatives (competitors or other options customers have).
- I have chosen a pricing metric that tracks value for the segment I am targeting.
- I have checked to see if my pricing metrics are obsolete and no longer track value.
- I know what my brand represents.
- I have a Grow, Skim, or Market Following strategy.
- My pricing strategy is aligned with the phase of the technology adoption cycle.
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