Based on a series of studies with a total of 6,445 U.S.-based students and working adults it was identified three factors that influence whether people choose to continue viewing photos and videos rather than switch to another activity:

• the amount of media the person has already viewed...

We all want to use our time efficiently and productively, especially while at work. And yet, studies have shown that 77% of employees use social media while on the clock, many of them for up to several hours a day.

Take a few minutes to watch the videos and then the next th...

Participants were shown the same two videos, but for half of the participants, we explicitly labelled the videos with the same category label (“educational videos”), while for the other half of the participants, we didn’t include a category label. We found that simply framing the videos as more s...

In the first part of the research, participants view either five different music videos or just one music video, and then we asked them if they’d rather watch another video or complete a work-related task.

In theory, one might expect that people would get tired of watching music videos afte...