With more Whos working on your goals, you’ll have more time to focus on the things that you’re good at. This allows you to increase your earning capacity and eventually attain the Freedom of Money (i.e. having enough money to solve most problems).

The Freedom Of Money

To succeed, you must put in the effort and become great at what you do. However, if you try to do everything yourself, you’ll end up diluting your energy/focus.The secret to true success and freedom is to focus your energy on the areas that leverage your strengths, creativity, and passions, so you can generate the greatest impact.

Go For Gold Using Your Focus And Energy

To really succeed and reach a higher level of performance, you have to shift from a How-mentality to a Who-mentality. By focusing on who you work with rather than trying to do everything yourself, you'll find your levels of achievement will rise at the same time as you get dramatically more freedom. It's a win-win situation.When you're thinking about a new project, or how to take your current project to the next level, think "Who Not How". Just this simple change of mindset can and will be a game-changer.

A Simple Change Of Mindset

Each time you add a Who with complementary strengths/resources and fresh perspectives, you address your gaps/weaknesses, free up your time/energy for what matters most, expand your vision, and increase your freedom of time, money and relationships. You become truly free to pursue your dreams instead of getting stuck in the daily grind.

The Freedom Of Purpose

Extreme commitment comes from the clarity of vision and the autonomy to bring that vision to life in whatever way the Who sees fit. That’s why transformational leaders invest in their Whos. They challenge them, help them see the vision and ultimately get them committed as much as they do.

Committing To Specific Results

As you grow your Time and Money Freedoms, you’ll meet world-class mentors and collaborators who can bring you and your products/services to even greater heights. You’ll also have the flexibility to connect/partner with people you want to build relationships with.

The Freedom Of Relationships

The “Who Not How” approach is not about exploiting others. It’s about building a collaborative network where each person can offer his/her unique strengths while leveraging others’ strengths.To find the right “Who”, you must:• Get clear on what you want.• Communicate your vision widely.• Ask “who can help me achieve this?”• Once you’ve found your Who, engage and support them to realize the shared vision.

The Who Approach Explained

Each of us has only 24 hours a day. How well you master your time determines how much you can accomplish. With the right “Whos”, you can focus on doing what you love and are great at, spend less time on the things you hate or are bad at, and tap on others strengths/resources. The outcome = exponentially better results, personal growth and less procrastination.

Gaining The Freedom Of Time

The belief that you can do all the Hows by yourself is rather a limiting belief. It’s not noble. It’s a scarcity mindset and cost avoidance. And trying to avoid costs by keeping it all on your shoulders only costs you in the long run.When you start to see Whos as an investment, rather than costs, you can 10X your results, develop transformational relationships and give more than you take. Better yet, when you start to see yourself as an investment, rather than a cost, you expand your freedom of time, money and energy.

Don't Avoid Costs, Spend To Avoid Problems

Never be afraid to say no to people and opportunities that don’t align with your vision and values. When you start to practice that and walk the talk, your team will become confident in you and your vision. And as you make even more courageous decisions based on the future you want to create, you make even bolder leaps toward your freedom and success.

Avoid Wrong Whos

Creating 10X or 100X results in your life and business may initially sound ridiculous, but it is fundamental to applying Who Not How. You need bigger goals. You need a bigger vision.  The only way to make your present better is by making your future bigger. Going 10X bigger in your vision, whether that be income or revenue or some other metric, forces you to get Whos involved, because the task at hand literally becomes impossible to do on your own. Those are the types of goals you need to start envisioning.

Creating 100X Results

‘How’ limits you to your own knowledge, experience and capabilities. It requires you to engage your time, energy and attention into a particular task that may or may not matter. Worse, ‘how’ decreases your freedom of time.‘Who’, connects you with different knowledge, experiences and capabilities. ‘Who’ gets you desired results as effectively as possible. ‘Who’ immediately frees up hundreds of hours for you to put into stuff that really matters. Above all, ‘Who’ expands your vision for what’s possible, because you no longer see yourself as the sole entity of achieving the desired results.

The How Vs The Who

Procrastination is the unfortunate by-product of asking ‘How’ instead of ‘Who?’ Most of the time when you’re procrastinating, you’re saying to yourself this goal is amazing, but you’re not the one to do everything necessary. There are countless brilliant and capable ‘Whos’ out there waiting and wanting to help you. But first, as a leader, you need to understand your vision well and clearly articulate it.

Killing Procrastination

It’s the collaboration, not ruinous competition, that gives birth to extraordinary results. You’ll never have all the answers, which is fine because you can always seek other people’s perspectives and solutions. Ask for help when you need it. People like to help. Why would you refuse to receive that exact same thing you give to others?

Start Collaborating

To achieve the freedom of money, you must first achieve the freedom of time. And by achieving the freedom of time, you achieve the freedom of your mind and the privilege to focus on higher impact activities which automatically increase your income. Put it simply, improving how you spend your time increases your chances and ability to make money. And more often than not, what you need is the right ‘Who’ in a specific area of your life to eliminate decision fatigue in that area. Eliminating decision fatigue should be your primary goal if you want to achieve time and money freedom.

Time Creates Money

To really succeed and reach a higher level of performance, you have to shift from a How-mentality to a Who-mentality. By focusing on who you work with rather than trying to do everything yourself, you'll find your levels of achievement will rise at the same time as you get dramatically more freedom. It's a win-win situation.

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility--in your business and your life. Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)? When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?" This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom. This book will teach you how to make this essential paradigm-shift so you can: • Build a successful business effectively while not killing yourself • Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway • Bypass the typical scarcity and decline of aging and other societal norms • Increase your vision in all areas of life and build teams of WHOs to support you in that vision • Never be limited in your goals and ambitions again • Expand your abundance of wealth, innovation, relationships, and joy • Build a life where everything you do is your choice--how you spend your time, how much money you make, the quality of your relationships, and the type of work you do Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.

personaldevelopment

Personal Development

teamwork

Teamwork

entrepreneurship

Entrepreneurship

business

Business

books

Books

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility--in your business and your life. Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)? When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?" This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom. This book will teach you how to make this essential paradigm-shift so you can:   •  Build a successful business effectively while not killing yourself   •  Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway   •  Bypass the typical scarcity and decline of aging and other societal norms   •  Increase your vision in all areas of life and build teams of WHOs to support you in that vision   •  Never be limited in your goals and ambitions again   •  Expand your abundance of wealth, innovation, relationships, and joy   •  Build a life where everything you do is your choice--how you spend your time, how much money you make, the quality of your relationships, and the type of work you do Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.

Dan Sullivan is an accomplished writer whose work has resonated with readers around the world. Dan Sullivan has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Dan Sullivan's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Dan Sullivan

Dr. Benjamin Hardy is an accomplished writer whose work has resonated with readers around the world. Dr. Benjamin Hardy has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Dr. Benjamin Hardy's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

A Simple Change Of Mindset

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