We are very often presented with a problem, which we immediately try to solve.
It could be a problem we think we have (e.g. we don't have enough money to go on a nice holiday), or it could be a problem our colleague asks us to help solve at work.
Either way, far too often people waste time trying to solve problems at a superficial level. We don't first seek to understand WHY the problem is a problem at all, or whether there is a more fundamental problem we should be trying to solve.
So, when presented with a problem, ask "Why?" five times - this helps you identify what is REALLY at stake.
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I make videos, do law stuff and am working hard to build a sustainable start-up, We Are Menos 👊
I think we all want to excel in whatever we are doing, and the secret to that is doing things BETTER than others. So, how can we think outside the box, break away from the crowd and start crushing whatever we are doing?
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The interface designers at Amazon are experts in providing an intuitive, often exciting digital experience. They start with the end goal in mind and ask the following questions:
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