Selling The Past

Recent research suggests that across all cultures, the concept of time depends on metaphor, known as a conceptual metaphor. We build our understanding of duration and sequences of events out of familiar spatial ideas such as size, movement, and location.

But the "time is l...

Books do not exist in a vacuum. Every concept or fact can be linked to countless others. Making an effort to form our own links is a fruitful way to better remember what we read.

Building vivid mental pictures is one of the most effective techniques for remembering anything, not least what ...

Researcher Robin Dunbar says, on average, we can only maintain a trusted social group of one hundred and fifty people. We can change which people, brands, and ideas we trust, but the number stays the same.

We are exposed to an increasing number of brands each year, but wit...