Social networks

They usually comprise the colleagues we work with (team members or project collaborators). It may not seem like it, but we do have a lot of influence over the broader makeup of these networks.

We choose the people we spend time with (at lunch or coffee), the people we mentor or the peopl...

There are three main styles of networking that people tend to use when navigating the social world:

• Conveners tend to form close, interconnected groups. They tend to have social networks populated by mutual friends.
• Brokers tend to have soci...

Reid Hoffman invests in networks and companies that, as people get into them, the value is added to their life by the other people in the network. Examples of investments:

• Flickr - photo sharing
• Last.fm - music sharing
• Zynga - game playing