So how can you get ahead, and ensure that your skills match those that companies are seeking?
LinkedIn says that while ‘digital marketing’ as a term is in-demand, there are many elements within that which are often overlooked.
While many marketers list themselves as digital marketing specialists, recruiters are currently having trouble finding marketers with skills in digital strategy, Omniture, link building, search advertising, and off-page SEO.
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Digital marketing: Digital marketers use their skills in online marketing channels, such as search engine optimization (SEO), social media marketing, and email marketing, to promote products and services online. They are in high demand by companies of all sizes.
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