Be specific (and honest) about your intent
- Time is valuable for the business-minded users of LinkedIn, and cutting to chase will be appreciated by your busy audience.
- Let the contact know who you are and what you are looking for right out the gate, whether it be a demo of your services or advice in your field.
- Being direct saves both sides time. This show of respect and transparency will pay dividends down the line for both your immediate connection success rate and long-term reputation in the industry.
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