Our Unconscious Mind

The unconscious part of our minds is outside of our conscious awareness and is not easily accessible, meaning we can’t just conjure its content up like we can a seemingly forgotten telephone number (that resides in our

The PFC allows us to engage in what is commonly referred to as “executive functioning ,” which involves the ability to guide our behavior in more intentional ways by weighing pros and cons, calculating risk...

Second, carrying around emotional baggage from our childhood is, for most of us, a part of the human condition. Early in our lives, we develop certain ways of thinking, feeling, and behaving that help protect us from some p...

At the same time, I don’t want to completely discredit any value that our unconscious minds may have; Mr. Spock made poor decisions despite his strong sense of what is logical. The unconscious mind isn’t driven solely by unhealthy forces. On the contrary, whether you want to call it your gut,

• Evidence in both psychology and behavioral economics demonstrates that we are not the Mr. Spock-like thinkers and actors that we think we are.
• We are unaware of our unconscious mind, yet it exerts considerable influence over how we think, feel, and behave.
• Primitive instinc...

We like to think of ourselves as highly evolved and rational beings who think, feel, and act in ways that are intentional and reasonable. We hold this perception because it enables us to believe that we are “captains” of our lives and help us believe that we are in control of the choices we make ...