The Colors Behind the Famous Logos

Are you a small business owner who wants to create his own brand?

Or are you a designer who creates brand kits or logos for clients? 

Colors in Logo have the power to create a strong connection that leads to familiarization when the viewer is exposed to it too many times.

A logo’s color can say a lot about a brand. For established brands, a color can be intrinsically linked to the business’s identity. Think of Starbuck’s famous white and green coffee cups or Cadbury’s iconic purple wrapping. And for new brands, their logo color is an attempt to position their business with their desired customer.