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ALLIE DECKER, HUBSPOT

Emotional responses to marketing actually influence a person’s intent and decision to buy more than the content of an ad or marketing material.

ALLIE DECKER, HUBSPOT

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MORE IDEAS FROM THE SAME ARTICLE

From three basic colors (red, blue and yellow) and 11 main colors you can create 10 million shades on a spectrum that can be seen by the human eye. 

Scientists at Yale and Duke discovered that humans have a preference for the positive that is deeply rooted in our DNA. This cognitive bias has been illustrated in thought experiments and scientific studies for years. 

Plenty of research shows that emotion influences consumer behavior

The emotion your marketing targets will depend on your industry, offer and audience. 

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