Learn more about marketingandsales with this collection
The importance of networking in podcasting
How to grow your podcast audience
How to monetize your podcast
Emotional responses to marketing actually influence a person’s intent and decision to buy more than the content of an ad or marketing material.
19
78 reads
MORE IDEAS ON THIS
Hey! You're amazing.
Now that I've got your attention let's talk about what just happened: telling you something positive about yourself focused on producing a singular emotional response. You might even have felt some warmth in your chest from this message.
But what if I said somethi...
22
116 reads
From three basic colors (red, blue and yellow) and 11 main colors you can create 10 million shades on a spectrum that can be seen by the human eye.
Emotions have a similar spectrum.
According to studies reported in
22
105 reads
Plenty of research shows that emotion influences consumer behavior.
19
58 reads
The emotion your marketing targets will depend on your industry, offer and audience.
But consider the difference between positive & negative framing:
21
61 reads
Scientists at Yale and Duke discovered that humans have a preference for the positive that is deeply rooted in our DNA. This cognitive bias has been illustrated in thought experiments and scientific studies for years.
22
55 reads
CURATED FROM
As human beings we are influenced by thousands of messages per day. Brands want our attention, purchase and loyalty. So what's the best way to get it? Appeal to our human emotions. Let's explore whether positive or negative messaging works better, and why all brands must focus not so much on WHAT they say but HOW they say it.
“
Related collections
More like this
Sometimes, influences can improve the other person’s decision-making situation by leading her to believe, doubt, feel or pay attention to the right things.
What matters in identifying manipulation is the intention of the person using it - whether the influence is being used to put the other person...
Framing refers to how a person makes decision depending upon how the information is presented. Framing effect is often used in marketing to influence decision-makers and purchases.
You can use this strategy to engage customers to buy your products. But depending on how you frame your...
In an age of infinite leverage, judgment becomes the most important skill
Everything else that you do is actually setting you up to apply your judgment. That's why CEOs get paid more. If you’re steering Google or Apple, and your judgment is 10 percent better than the next person’s, society...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates