Emotional responses to marketing actually influence a person’s intent and decision to buy more than the content of an ad or marketing material.
ALLIE DECKER, HUBSPOT
19
78 reads
CURATED FROM
IDEAS CURATED BY
As human beings we are influenced by thousands of messages per day. Brands want our attention, purchase and loyalty. So what's the best way to get it? Appeal to our human emotions. Let's explore whether positive or negative messaging works better, and why all brands must focus not so much on WHAT they say but HOW they say it.
“
The idea is part of this collection:
Learn more about marketingandsales with this collection
The importance of networking in podcasting
How to grow your podcast audience
How to monetize your podcast
Related collections
Similar ideas
When influence is persuasion
Sometimes, influences can improve the other person’s decision-making situation by leading her to believe, doubt, feel or pay attention to the right things.
What matters in identifying manipulation is the intention of the person using it - whether the influence is being used to put the other person...
Judgment Is the Decisive Skill
In an age of infinite leverage, judgment becomes the most important skill
Everything else that you do is actually setting you up to apply your judgment. That's why CEOs get paid more. If you’re steering Google or Apple, and your judgment is 10 percent better than the next person’s, society...
Work environment and productivity
When you leverage the fact that you have emotional and mental responses to specific places, you can dramatically increase your productivity.
Each person’s optimal environment will look a bit different, but there are a few general elements to take into consideration.
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates