Sharing personal information about oneself, as promoted on social networking sites, activates the reward systems in the brain the same way as food and sex do.
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How digital technologies are leaving their mark on our brains.
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If a reward is provided on a regular basis, the brain takes the same as a given, but if the same reward is irregular, the brain is primed to check again and again about the same. This is the same technique that is used in slot machines at gambling casinos.
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