MARK ZUCKERBERG

Money is very often the most expensive way to motivate people. Social norms are not only cheaper but often more effective as well.

If corporations started thinking in terms of social norms they would realize that these norms build loyalty and—more important—make people wan...

It's normal to expect that these rules will be bent or broken. The transition from unspoken to written norms can be smoother when it is decided in advance how to deal with the offense.

If you don't call attention to that norm, you inadvertently create a second set of norms.

The idea here is “putting yourself out there”, attend social events alone, keep these outings low-stakes. If you don’t talk to anyone for the first couple times, that’s fine! You still went out and were among strangers, which you never would have done before! Look for events around town where you...