Breaking All Layout Rules - Deepstash
Breaking All Layout Rules

Breaking All Layout Rules

The unique one-way labyrinth design of Ikea:

Forces wider product exposure: At most retail shops, customers only lay eyes on ~33% of all the items for sale; Ikea’s layout herds shoppers past its entire catalog.

Creates a false sense of scarcity: When shoppers pass by items they’re on the fence about, they’re inclined to just put them in the cart because they don’t want to backtrack through the maze later on.

Creates a sense of mystery: Every 50 feet, the path breaks left. Shoppers never know what’s around the next turn, stoking their desire to continue exploring.

26

172 reads

CURATED FROM

IDEAS CURATED BY

allisoncole

International aid/development worker

The idea is part of this collection:

How to Sell Anything

Learn more about business with this collection

Effective communication

Persuasion techniques

Closing a sale

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates