Selling Cheap Food - Deepstash
Selling Cheap Food

Selling Cheap Food

The real objective of selling cheap food at the furniture store is to reinforce Ikea’s low price profile.

A person might not know if $500 is a good price for a couch, but they surely know that $0.99 is a fantastic deal for breakfast. The idea is that customers will associate Ikea’s low food prices with the store’s other offerings.

Ikea might be selling some of that food at cost, or even at a loss. But it’s worth it to lose money on scrambled eggs if it means helping them sell more couches.

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IDEAS CURATED BY

allisoncole

International aid/development worker

The idea is part of this collection:

How to Sell Anything

Learn more about business with this collection

Effective communication

Persuasion techniques

Closing a sale

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