Design for diversity

In the real world, it is vital to have a sense of belonging to create lasting communities. The same will be true in our digital identities. The real winners will build experiences that attract real community and engagement.

On the current social web, companies don't engage diverse audiences when they focus on mass appeal instead of investing in creating unique content. Brands that use representative content generate 40% more ROI than those that don't. Companies who enter the metaverse embracing cultural differences, nuances, expressions and tastes can win big.

Companies need to design for it. Designers and content creators will play a significant role in building these new virtual worlds. But we have to actively look to diversify talent as we create these new worlds.

Companies need to commit to prioritising diversity when recruit...