If you are selling a product that another seller is already selling on Amazon, you can match their existing product listing. If you are the first and only seller of a product, you will need to create a new listing. Each seller’s selling plan determines how they upload and list their products. If a seller has chosen to use a Professional seller account, they will have the option to list all of their products in bulk with bulk uploads or inventory management using third-party systems. Sellers with the Individual plan must list each of their products one by one.
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