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Meet Professional Production Standards
Online video was expected to be a bit grainy and shaky in the past. These days, though, there’s no excuse. With the average smartphone capable of creating beautiful 4K footage, uploading anything less than production quality is unforgivable. Even the biggest media companies now film using a standard iPhone. Most viewers will switch off if the quality of a video is lacking.
You can easily learn some basic camera skills for free online. However, you’ll achieve better results by outsourcing the camera work to a professional.
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Don’t Neglect Audio
Many beginner video producers overlook the importance of sound. It’s easy to think that the visual quality is all that matters. However, audio is what tells the story. It creates the atmosphere, punctuating moments in time. People talking in the background, the whistling of the wind, or even comp...
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Keep It Short
The sheer amount of video content users are watching means that every click has a high opportunity cost. While they’ll want to watch hour-long videos occasionally, this means they’re missing out on 60 one-minute clips. In general, short and sweet videos get more views, earning your company more e...
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The Background
In 2022, video will be the king of social media content. 82% of consumer internet traffic goes to video. This is 15 times what it was in 2017 – a trend that was impossible to predict. We’re reading less than ever and, instead, users want to watch as much content as possible. This is why TikTok is...
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