How to Make Awesome Videos for Social Media - Social Media Explorer - Deepstash
How to Make Awesome Videos for Social Media - Social Media Explorer

How to Make Awesome Videos for Social Media - Social Media Explorer

Curated from: socialmediaexplorer.com

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The Background

The Background

In 2022, video will be the king of social media content. 82% of consumer internet traffic goes to video. This is 15 times what it was in 2017 – a trend that was impossible to predict. We’re reading less than ever and, instead, users want to watch as much content as possible. This is why TikTok is on the rise as Facebook goes into decline. So if you want to raise your social media game this year, it all comes down to making awesome videos

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Keep It Short

Keep It Short

The sheer amount of video content users are watching means that every click has a high opportunity cost. While they’ll want to watch hour-long videos occasionally, this means they’re missing out on 60 one-minute clips. In general, short and sweet videos get more views, earning your company more exposure.

Having a shorter video also allows you to spend more time thinking about the quality of every shot. This means you can choose only the absolute best footage to blow your audience away.

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Don’t Neglect Audio

Don’t Neglect Audio

Many beginner video producers overlook the importance of sound. It’s easy to think that the visual quality is all that matters. However, audio is what tells the story. It creates the atmosphere, punctuating moments in time. People talking in the background, the whistling of the wind, or even complete silence can all paint a picture even more vividly than actual pictures.

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Meet Professional Production Standards

Meet Professional Production Standards

Online video was expected to be a bit grainy and shaky in the past. These days, though, there’s no excuse. With the average smartphone capable of creating beautiful 4K footage, uploading anything less than production quality is unforgivable. Even the biggest media companies now film using a standard iPhone. Most viewers will switch off if the quality of a video is lacking.

You can easily learn some basic camera skills for free online. However, you’ll achieve better results by outsourcing the camera work to a professional.

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