People are often lazy to think, not just cognitively biased. It makes everyone susceptible to influence strategies, even if we are familiar with them. These tactics depend on accepting and obeying the symbols of authority, the power of liking, the value created by scarcity.
These influence strategies present us with tools we potentially have available if we take the time to learn to master their use.
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"If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea." - The little Prince
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