The Fidget Cube and the Gravity Blanket raised millions of dollars because they diagnosed people with a simple problem that exists for every single person: We fidget at times. We have trouble falling asleep.
Now that we are aware that we might have problems, we realize we should take care of ourselves to avoid an early death. Yet, the knowledge of our anxiety creates more anxiety, and because we don't understand how to deal with it, we throw products at it.
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