deepstash
Beta
Deepstash brings you key ideas from the most inspiring articles like this one:
Read more efficiently
Save what inspires you
Remember anything
8
Key Ideas
Save all ideas
Two Kickstarter campaigns set out to raise money to create products that claimed to relieve stress. Both made millions, but more importantly: They helped to create an entire economy out of the treatment of anxiety with simple products.
Despite the lack of scientific data, these products became so popular because people who watched the video donated with the belief that the devices might actually work.
66 SAVES
75 READS
Anxiety affects 18.1 percent of Americans each year and almost one-third of Americans over their lifetimes.
There might be many probable causes, for instance, social media or toxins. Or, we might be overdiagnosing anxiety. Either way, those who suffer from anxiety want a solution, and they are turning to digital therapists, apps, and videos for relief. This makes the person who suffers from anxiety the most ideal consumer for this era's most marketable products.
91 SAVES
123 READS
The Fidget Cube became the 10th most funded project of all time. That was because of a few factors:
60 SAVES
75 READS
By the time the Fidget Cube was released, versions of spinning toys like the Fidget Spinner had already flooded the market. Variations of this toy were marketed as therapeutic aids for children with ADHD, anxiety and autism.
However, it was only after Forbes claimed fidget spinners as the toy to have, that sales increased exponentially.
73 SAVES
118 READS
The product team of Futurism noticed articles about the science of sleep and stress were getting a lot of traffic. They took the old idea of weighted blankets, used to treat children with autism and other disorders, gave it a new look, and marketed it with the promise that it could relieve stress and anxiety.
The gravity blanket, like the fidget spinner, succeeded because of good design, universal appeal, and the products' novelty.
74 SAVES
88 READS
The question that needs to be asked is if millions of dollars should be made in the economy of anxiety products.
It is easy to create a market around anxiety. The groundwork has been made. The market is ready to invest in non-medical and alternative forms of treatment.
49 SAVES
80 READS
Although the symptoms are relieved somewhat, none of these products solves the underlying problem.
Fidget devices can help to move our attention away from our thoughts and redirect them to something physical. Weighted blankets may calm us down long enough to fall asleep. But they don't solve the underlying cause of anxiety or other disorders.
53 SAVES
52 READS
The Fidget Cube and the Gravity Blanket raised millions of dollars because they diagnosed people with a simple problem that exists for every single person: We fidget at times. We have trouble falling asleep.
Now that we are aware that we might have problems, we realize we should take care of ourselves to avoid an early death. Yet, the knowledge of our anxiety creates more anxiety, and because we don't understand how to deal with it, we throw products at it.
70 SAVES
89 READS
SIMILAR ARTICLES & IDEAS:
3
Key Ideas
Whenever you feel overwhelmed, try alternative solutions to pills and checks with the doctors. Weighted blankets have proven to have a calming effect on individuals who find themselves having to de...
While their benefits have not been scientifically proven, weighted blankets seem to be very much in demand these days. However, before deciding on using one, make sure that you really need it, as their price is high and their benefits may vary considerably.
If you find yourself struggling with your sleep, check out the various options to help you overcome this. You have plenty of choices, from using weighted blankets to relaxation techniques, that are only waiting for you to try them on.
4
Key Ideas
Short-lived episodes of anxiety are normal and can actually enhance productivity. But if they last beyond truly stressful moments and seep into everyday situations, they can be a clinical proble...
5
Key Ideas
It states that the world is uncertain and full of surprises. Our brain, through perception, beliefs and action are trying to remain stable by minimizing the spikes, triggers and surprises.
We live inside our brains, and each of us has a unique perception of the outside world. Anything we say or document is just our way to explain the world we have lived. It has nothing to do with reality.